The craft behind the images: Photoshop compositions brought to life with AI, green screen keying, After Effects animation, art direction - every technique in service of the shot.
What makes the image is not the tool: it is the choice. AI is used here the way graphic designers of the 80s adopted the computer, the way home studios brought the French Touch to life: a means of production once out of reach, now sitting on the worktable. These shots look for what cannot be filmed: an impossible cast, a light that does not exist, an entire set. The rest is craft: framing, art direction, compositing, grading. Tools change every quarter, the gesture remains.
